The Vodka market

Spirits is currently a $245 billion global market.  Vodka is the top selling US spirit, which accounts for nearly a third of the country's sales by volume and half the category's growth.  Vodka sales have been increasing at 6% annually in the US.

from spiritsnotebook.blogspot.com"Spirits Industry Bucking Weak Local Economy"

         
(source: The Financial Times, May 4, 2012)