Monday, May 13, 2013

Almost a year ago the idea of starting an alcohol brand came to me.  The first thing I did was to partner with my neighbor of 20+ years, Tom Parrett.  Tom's an advertising creative director and writer.  I also sat down at my kitchen table with another neighbor to try and come up with the next new flavor.  The picture below shows all the flavorings and juices we tried.  What came from that experience, though, was the sure knowledge that we needed someone who knew what they were doing -- everything we concocted was vile!


No comments:

Post a Comment