I spoke yesterday with another distiller (more on this later). We had a great, wide-ranging talk, but two things he said stand out. One, he agreed our budget was right on target for a new brand. And two, he said you really can't go "belly up" in this business. That's because you always have goods (vodka) to sell, so worst case scenario, you'll get your money back. He also agreed that word of mouth was the best way to launch (OK, so three things stood out). If you spend a ton of money of advertising, you could lose that, but it is not necessary at the start.
A snowy sunset over one of our meadows
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| photo courtesy of Sarah Tompkins |
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