The three Ross Valley moms always joked they should mass produce their famous school-fundraiser margarita recipe. No one thought they would.
But last year, Sydney Rainin-Smith, Jill Korst and Carey Clahan, who were up to their elbows in limes for yet another parent-teacher association party, started to get serious. In May, they launched Laughing Glass, a company that makes a low-calorie, organic agave-sweetened premixed margarita.
The unlikely alcohol producers, from divergent backgrounds, are realizing the market for their concoction – which they call “something women don’t have to hide in the kitchen” – might extend beyond the PTA.
The cocktails are selling out at 50-plus Bay Area storefronts where they are carried, and the founders just ordered a double production run and are getting five to 10 calls a day from grocery stores across the country.
“This is a bigger industry and a bigger market than I was prepared for,” said Clahan.
“But that’s true of any startup,” added Rainin-Smith.
Korst agreed, pouring herself another margarita. “Everyone said we’re not gonna be able to do it, and we’re like, ‘A-ha – in your face.’ ”
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