Today I sat down with one of the founders of a new spirit: Solbeso (or, kissed by the sun) which launched a mere five weeks ago. Solbeso is distilled from fresh cacao fruit and has a floral aroma and citrusy taste. It is only available in NYC (or, at Little Gates in Millerton) for now -- if you are in the area, pick up a bottle -- I did, and it is worth trying.
Much of our discussion centered on the nitty gritty of launching a brand -- self distribution, insurance, incentive programs, pay to play (they don't), brand ambassadors, benchmarking and a great deal more.
We are so lucky to be able to ask people who've done what we want to do all the questions we can think of!
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