This is from the Jezebel website.
A promotional site for Bacardi Breezers says all that women need to be more attractive is to find an more unattractive female friend to stand next to.
The site suggests that like Bacardi Breezers, ugly friends come in several different varieties and women can use them to appear more attractive in social situations, such as at the beach:
While misogyny is rampant in alcohol advertising, usually those campaigns are aimed at men. It's unclear why advertisers thought showing pictures of women they deem hideous along with degrading comments would make ladies line up for Bacardi.
And from the comments section of Jezebel:
My god! The layers of approval these had to have gone through. The multiple agencies, the various brand managers, the head of marketing, and then most likely the head of the company... impossible!
(I should note, Bacardi has taken down the website and Facebook page associated with this campaign).
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