Misleading label?

While I'm so focused on liquor labels, this came across my computer -- Tito's Vodka is being sued in a class action lawsuit, which claims the label is inaccurate:

This is a class action case brought on behalf of all purchasers of all vodka (“Vodka”) manufactured, distributed, marketed, and/or sold by FIFTH DIMENSION, INC. dba Tito’s Handmade Vodka (hereinafter “TITO’S”). Through a fraudulent, unlawful, deceptive and unfair course of conduct, TITO’S, and DOES 1 through 100 (collectively “Defendants”), manufactured, marketed, and/or sold their “TITO’S HANDMADE” Vodka to the California general public with the false representation that the Vodka was “handmade” when, in actuality, the Vodka is made via a highly-mechanized process that is devoid of human hands. There is simply nothing “handmade” about the Vodka, under any definition of the term,1 because the Vodka is: (1) made from commercially manufactured “neutral grain spirit” (“NGS”) that is trucked and pumped into TITO’s industrial facility; (2) distilled in a large industrial complex with modern, technologically advanced stills; and (3) produced and bottled in extremely large quantities (i.e., it is “mass produced”). - See more at: http://www.bevlaw.com/bevlog/#sthash.gdNOuFi7.dpuf

I am happy to say that every single word on our label is true :-)

This also illustrates one of my theories:  it is very hard -- perhaps impossible -- for a small, artisinal, farm distillery-type brand to scale up.  By definition such a brand has to be small as it is impossible to be handcrafted and also produced on a large scale.