We had to wait until after Halloween (their busy season) to speak with the founder. We gave him a call at Brian Gates' suggestion, as they are a new brand, but not a competitor.
Their founder was fantastic, giving us loads of valuable advice. Notably, they started with about the same amount of money with which we are planning to start. The single best thing they did was focus on branding; and the biggest pitfall is that they can always use more money as marketing is a bottomless pit (not his words!).
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