Besides Tom's wealth of experience doing branding work (for Stolichnaya and Bacardi, among others) we are so, so lucky to work with Rachel Bellow of Frequency 540. Rachel is an old friend, who happens to be a co-founder of Frequency 540 among many other impressive things. Check out some of her ventures here.
I love her firm's approach:
ALIGNMENT ISN’T SOMETHING THAT JUST HAPPENS.
It is created.
We begin by studying behavioral analytics to see what
people are passionate about – and why.
people are passionate about – and why.
We identify true brand purpose – how your brand is viewed
today and why it matters to the world.
today and why it matters to the world.
We create content and experiences that position your
product at the point where passions and purpose align.
product at the point where passions and purpose align.
Alignment is kinetic. It’s constantly evolving.
Optimization and agility are key.
Optimization and agility are key.
Some call our proprietary methodology, The Alignment
Approach, quite visionary. (Thank you.)
Approach, quite visionary. (Thank you.)
Because where visionaries go, prosperity follows.
The above is from their website.
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