It stands for the Wine and Spirits Wholesalers of America. This trade group is the national trade organization representing the wholesale tier of the wine and spirits industry, and is an invaluable resource. Three Meadows joined some time ago. I find the daily email briefing useful for keeping my finger on the pulse of what's happening in the liquor business. Recent news: maple is the trendiest whiskey flavor for fall, and the author of "Fifty Shades of Grey" is launching red and white wines ("Red Satin" and "White Silk"). Erm, there's more serious stuff in there too :-).
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