Thursday, January 29, 2015

Unfortunately we are not the exception to the rule

The rule, that is, that getting your label through the TTB is difficult!

We've had one go-round with the Agency, and have revised the way we are describing our spirit.  Our latest version contains the language the TTB themselves suggest we use, so you would think this would be a slam dunk for approval.  But as our lawyer pointed out, not every slam dunk goes in . . .

We are *hoping* to hear this week, but it could go longer.

In the meantime, we are working on our hang tag and website, and turning our attention to distribution.  More later --