Friday, December 12, 2014

The Best Chef in the Hudson Valley is creating a cocktail for us!

We've completed our label and are starting to focus on the "hang tag" that will go on each bottle, and Serge Madikians has very generously agreed to create a cocktail recipe or two.  Serge owns Serevan, an amazing restaurant one town over from us.  Check out the gorgeous website.

Serevan is a country restaurant with an intimate sensibility. Over the past ten years, chef/owner Serge Madikians has developed an original, distinctive cuisine based on both his proximity to the farms of the Hudson Valley and his heritage as an Armenian from Iran.


I met Serge when I took my parents to his restaurant several years ago.  Hanging on the wall was an old photograph of a Tehran street scene.  My father took one look and instantly recognized Cafe Naderi, which was THE place to be when he was a young man.  We told our server this, and Serge came over -- his grandfather started the famous cafe!  

Cafe Naderi in 1947

Naderi café and hotel were built in 1927 by a Armenian immigrant called Khachik Madikians. It was named so because it was build along the then Naderi Avenue. The founder started his career in Tehran first with baking confectionaries and he used Naderi restaurant to introduce Iranians to European foods for the first time. Later on, he built another hotel with the same name close to Naderi café. After Grand Hotel, the Naderi Hotel was the second hotel to be built in Tehran. More about the istory of Cafe Naderi here

And with that "small world" connection, I was lucky enough to meet Serge, who is one of the most high profile, talented chefs, working on not only a local, but national, stage. I am thrilled that Three Meadows will experience some of his creativity and genius. We are unbelievably lucky!

Friday, December 5, 2014

So, we can't say this, but I wish we could!


Read the government warning.

(Alex and his team put this in, greatly improving the standard caution that no one ever reads . . . but it is not actually legal to change the language one iota, so sadly, it had to come out).

Wednesday, December 3, 2014

And on to the next step

Having obtained our Formula Approval, we are filing for our Label Approval this week.  We've refined it and made it even better.  Though i say it myself, it is world class!

The question on my mind right now is that our designer added some -- extremely funny -- text to the standard government warning . . . I doubt it can stay in, but we're running it by our lawyer.  Whether it stays in or not, I'll post it some time on the blog, but first I want to get the answer.